BRmovie.com: Blade Runner Souvenir Magazine - Official Collector's Edition

The blimp is a wonderful image. It's the height of technology gone mad. It's part future and part past. The concept of this big dumb thing floating over the city - using that as a way of advertising in the future is a wonderful idea.
- DAVID DRYER (Special Effects Photographic Supervisor)

Above: Blimp advertisements used to attract people to live Off-World - "the chance to begin again in a golden land of opportunity and adventure."

Top: Syd Mead's design for the bustling city of the future in the year 2019.

Left: The Blimp booms out its Off-World advertisements while Deckard awaits a place at the noodle bar. The blimp, a miniature model about six-feet long, was manufactured by the technicians at Entertainment Effects Group, where the animated sign and its messages were also created.